Listen now (20 min) | “If mushrooms can grow from s**t, so can your insights!” I’ve been featured on the very first episode of The Bento Club podcast, with Giulia Romanò of Field Notes. It’s all about mushrooms, and what market research can learn from mycology. In the chat, I share 3 lessons from the mushrooms that can inspire better insights — from how to tackle polarising topics at the intersection of legal and illegal to embracing the fact that insights must sometimes grow from s**t. Expect a chuckle or 3 to add a shine to your day!