Running with Mushrooms
Running with Mushrooms
How mushrooms can inspire better insights in global research
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How mushrooms can inspire better insights in global research

“If mushrooms can grow from s**t, so can your insights!”

I’ve been featured on the very first episode of The Bento Club podcast, with Giulia Romanò of Field Notes. It’s all about mushrooms, and what market research can learn from mycology. In the chat, I share 3 lessons from the mushrooms that can inspire better insights — from how to tackle polarising topics at the intersection of legal and illegal to embracing the fact that insights must sometimes grow from s**t. Expect a chuckle or 3 to add a shine to your day!

Listen to The Bento Club on Spotify | Amazon Music | Apple podcasts

Don’t forget to like/share/review/follow The Bento Club! During each episode, the brilliant Giulia Romanò of Field Notes is connecting with the brightest and most interesting minds in the market research and tech industry, getting their top three tips. The Bento Club is on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time — a real feast for your intellectual appetite 🍱

Mush love! 🍄❤️

Discussion about this podcast

Running with Mushrooms
Running with Mushrooms
A series of mushroom chats sharing my research into global myco-culture. Come join Jess Jorgensen on a mushroom tour exploring how the 'shroom boom' is affecting people & environments, with bi-weekly podcasts about how to make sense of it all. Follow www.runningwithmushrooms.com