“If mushrooms can grow from s**t, so can your insights!”
I’ve been featured on the very first episode of The Bento Club podcast, with Giulia Romanò of Field Notes. It’s all about mushrooms, and what market research can learn from mycology. In the chat, I share 3 lessons from the mushrooms that can inspire better insights — from how to tackle polarising topics at the intersection of legal and illegal to embracing the fact that insights must sometimes grow from s**t. Expect a chuckle or 3 to add a shine to your day!
Listen to The Bento Club on Spotify | Amazon Music | Apple podcasts
Don’t forget to like/share/review/follow The Bento Club! During each episode, the brilliant Giulia Romanò of Field Notes is connecting with the brightest and most interesting minds in the market research and tech industry, getting their top three tips. The Bento Club is on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time — a real feast for your intellectual appetite 🍱
Mush love! 🍄❤️
How mushrooms can inspire better insights in global research