I wrote an article for Research Live magazine
...about leaving the agency world to pursue a mushroom passion

Hi everyone
Quite a few new subscribers to Running with Mushrooms this week - thank you, and welcome! This article recently published in Research-Live is sortof an intro, and a peek into what how this project came about.
You can also find out more here, reach out to be featured on the blog/podcast here, or book an intro chat to riff off about anything mushrooms, fungi or psychedelics.
Big thanks to Liam Kay-McClean, Deputy Editor at Impact Magazine & Research-live.com, for the chance to share this story.
Excerpt below. Read the full article here at Research-Live.com
OFF THE BEATEN PATH: LEAVING THE AGENCY WORLD
Jess Jorgensen, formerly of BAMM and now a freelance insights consultant, shares her experience of leaving a full-time career to pursue her mushroom passion.
In 2023, I quit my job to run with mushrooms. For 16 years, I worked in cultural and consumer insights before leaving a director-level agency position to run with a passion project: exploring the culture of mushrooms and psychedelics.
Leaving the agency world and a full-time salary behind has been terrifying, enlightening, and rewarding. Mushrooms – both my subject matter and matter of admiration – have been key to navigating this new path.
Colleagues and peers have supported but also questioned this choice, and I’m sure they secretly thought it was mad. Why would one quit a perfectly good job, without an income stream, to explore a weird niche? The decision was driven by three things: wellbeing, morality, and motivation.
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Read the full article here at Research-Live.com
Mush love! 🍄❤️
Hi Jess, I too left my secure well paid job to pursue what matters to me. Writing and helping people to prioritize wellbeing is what I care about. No income stream yet but a wealth of enthusiasm and joy in working on a meaningful pursuit. Wishing you well.
Absolutely love this! In the process of doing the same thing so it was great to hear your story! 😊